Celebrity licensing, which has become so prevalent in apparel, accessories, home décor, beauty, and other categories, has not touched the toy industry much to date, aside from the occasional endorsement deal or signature doll line. But the landscape is starting to change. More celebrities are not only lending their names to toy lines, but becoming […]
Archive | Celebrity
Apparel for All
The plus-size segment of the apparel category became a strong area of interest for celebrity and fashion licensors in 2014, with designers Isabel Toledo and Lela Rose doing direct-to-retail deals with Lane Bryant, model Ashley Graham designing an exclusive collection for Canadian chain Addition Elle, and blogger Gabi Gregg creating a couple of capsule collections […]
Clean Sweep
Licensing deals focusing on household cleaning are on the rise, with recent examples taking several forms: Celebrity-branded cleaning products. Interior designer and TV personality Jennifer Adams and Fizzion developed a Whole House Cleaning Solution that encompasses a range of home cleaning products. Meanwhile, Martha Stewart and Hain Celestial launched Martha Stewart Clean, a line of […]
Party On
Party planning is starting to emerge as an area of interest within the licensing business, both in terms of properties available and as a category/theme for licensed merchandise. Celebrity wedding planners have been extending their names into bridal categories for a few years now, but the landscape is changing as they are increasingly positioned not […]