Celebrities have been lending their names, taste preferences, and sometimes financial backing to the canned cocktail category for at least five years in a noticeable way, and the sector has really been gaining steam in the last year or two. The increase in celebrities’ collaborative offerings has mirrored growth in the ready-to-drink cocktail category in […]
Archive | Celebrity
Beauty Can Be Fleeting
Some analysts and observers have been predicting the end of the celebrity beauty trend for several years, as the market has grown saturated with myriad examples of celebrity-owned, licensed, and collaborative brands. While predictions of the demise of the entire sector haven’t come to pass, as Rihanna, Jessica Alba, Serena Williams, Harry Styles, and dozens […]
Strutting Their Stuff
Supermodels may not be quite as active today in fashion, accessories, beauty, and related initiatives as they have been at times in the past, in terms of the sheer number of deals being done. But they still have a strong presence in the celebrity licensing and collaboration space, appearing regularly as the stars of new […]
Craving Celebrity-Quick Service Combos
The practice of quick-service restaurants teaming with celebrities, mostly from the realms of music, acting, and sports, began in earnest in about 2022, following occasional pairings in earlier decades, and intensified in 2023. That year, some pundits predicted the end of the trend ahead, as the examples piled up and the market seemingly became saturated. […]
Sculpting a Niche in the Shapewear Space
Shapewear brands vary in their collaborative activity, with the category overall being a comparatively infrequent player in licensing and other forms of partnership. But there have been some pairings of note this year and last that demonstrate the viability of brand alliances in the sector. Some are traditional-style collaborations, while others veer more toward the […]
Chefs Stir Up Streetwear Collabs
Celebrity chefs have occasionally lent their names and expertise to chef-related workwear, including chef’s coats, shirts, and shoes; these typically comprise pieces that are functional, comfortable, and protective, while also fashionable. More recently, as more chefs have built mainstream followings through their social media presences as well as their restaurants, cookbooks, and TV appearances, famous […]
An Important Slice of the Kitchenware Market
Chefs consider a high-quality set of knives to be integral to success in the kitchen, and the same is true for sophisticated home cooks. Not surprisingly, a number of celebrity chefs have lent their names and expertise to licensed cutlery over the years, including the following examples from the past 12 months. Like many chef-licensed […]
Food Influencers Bring Followers to Retail
The home goods category has been among the most active over the past couple of years when it comes to new licensing deals and collaborations involving licensed IPs. One property type of note in this sector of late has been food-related lifestyle influencers and their brands. Three recent deals serve as examples, all involving celebrities […]
Celebrities Still Paying Attention to Skin Care
A handful of celebrities have entered the skin care segment in the last few months, adding their names to a long list of famous faces who have launched such programs in recent years. With so many new initiatives in this slice of the beauty industry, the market has gone quickly from offering lots of white […]
Country Roads Lead To Home
Country music, always a strong genre in the recording and concert industry and in consumer products, has been having a moment in pop culture. Collaborations between country musicians and artists from other genres are topping the charts, as are country songs from soloists known for other styles of music. Meanwhile, country singers are increasingly breaking […]