Tag Archives | Super Mario

A Home for the Holidays

Gingerbread kits are a perennial category for the holidays each year. Most of the products feature pre-baked cookie pieces in the proper sizes and shapes, as well as frosting, candies for decoration, accessories such as paper character figures, and everything else needed to make a finished gingerbread house or other structure for display. A variety […]

Continue Reading

Counting Down the Days to Christmas

Advent calendars are getting more sophisticated each year, featuring increasingly elaborate packaging, daily surprises of higher value, and a growing range of themes and categories, from jerky, healing crystals, and nail polish to cat food, instant noodles, and wine. Licensors across property types have gotten into the game, typically either through in-house-produced examples or with […]

Continue Reading

Game Play

Three leading toy companies recently signed renewals of existing licensing deals tied to mainstream video game properties, or otherwise expanded their current assortments. This is a reminder of how the toy-licensing landscape has changed over time from almost entirely TV- and film-based to an environment where video games, one of today’s major leisure-time activities, play […]

Continue Reading

DIY Delicacies

Western consumers who have an interest in Japanese culture are familiar with a unique product category from that country: DIY candy kits. E-commerce sites and subscription boxes that specialize in snack foods or novelties from Japan often feature the kits, which also regularly appear in “unboxing” videos on YouTube. The kits, packaged in bags, contain […]

Continue Reading

Eye on Early Electronic Entertainment

As the first video games to achieve mainstream popularity back in the late 1970s and early 1980s approach their 40th anniversaries, many are the focus of licensing initiatives that highlight their retro appeal. These vintage-styled items are likely to resonate both with the games’ original fans and with young video gamers attracted to their old-school […]

Continue Reading