Wine has started to become a go-to category for lifestyle licensing programs based on fictional TV shows for adults. The trend makes sense given that wine has been one of the most active categories for licensing and collaborations within the alcoholic beverage space since the pandemic began, while TV show-based lifestyle programs have been going […]
Tag Archives | Star Trek
Counting Down the Days to Christmas
Advent calendars are getting more sophisticated each year, featuring increasingly elaborate packaging, daily surprises of higher value, and a growing range of themes and categories, from jerky, healing crystals, and nail polish to cat food, instant noodles, and wine. Licensors across property types have gotten into the game, typically either through in-house-produced examples or with […]
Gnome Décor
Gnomes have been an integral part of home décor, and popular culture in general, for decades, always an evergreen presence with waxing and waning popularity over time. Sales are currently in the midst of a long uptrend, with the latest resurgence ongoing since the mid-2010s. Google Trends, which measures interest based on the number of […]
Long Legs for Adult Coloring
The adult coloring book trend persists, showing much more longevity than many observers had predicted. Barnes & Noble, which has been adult coloring central for the last couple of years, continues to give the category a lot of space and prominent placement. One large store currently features a large wall display and three tables right […]
Designer Collaborations Down Under
Like designers all over the world, Australian fashion labels are collaborating with global character properties for limited editions and/or capsule collections. In the last six months, several such deals have been announced, crossing a variety of categories: Apparel. Leroy Nguyen launched a capsule collection of five items, from sweat tops to dresses, featuring Hello Kitty, […]
They’re Driving Us To Drink
The craft beer industry continues its upward trajectory, with sales expected to increase 22% in 2015 alone, according to just-released research from Mintel. This follows significant growth from 2009 to 2014, when the craft sector’s share of total beer volume rose 83% (to 8.5%). Beer sales overall declined 2% over the same period. The explosion […]