The vast majority of licensing and collaboration agreements in the pet products industry, of which there have been many over the past decade involving all manner of IPs, have been focused on non-foods products such as leashes, apparel, beds, and the like. Pet food deals have been much less common, in large part because of […]
Tag Archives | Popeye
Brain-Boosting Beverages
Nootropics are chemical substances, natural or synthetic, that are believed to improve concentration, memory, self-control, wakefulness, and mental acuity. They have been growing as an ingredient in powdered supplements (often in a collector’s bundle, with a shaker) and ready-to-drink (RTD) beverages, and have become an expanding area of interest for collaborations and celebrity investment. Nootropic […]
Strong Characters Lift Protein and Energy Sector
Nutritional products meant to build strength and stamina and/or increase concentration, verve, and vigor in everyday tasks, have been increasingly active as a category for licensing. Properties from sugary food brands to celebrities have lent their names and/or flavor profiles to protein powders, energy drinks, protein bars, and similar offerings. Characters that embody strength, power, or heroism collectively […]
The Devil Is In The Detail
Location-based entertainment has been in the news lately, and not in a good way. Willy’s Chocolate Experience, a live event organized by House of Illuminati and held at Box Hub Warehouse in Glasgow, Scotland, has attracted a lot of attention for its poor execution. The ticketing website promoting the event is full of lush A.I.-generated […]
Pet Projects
The pet category has long been an active one for licensing deals and collaborations in the U.S., and new agreements are still being announced regularly, despite the crowded landscape. Recently, there has been a burst of activity outside the U.S., with new partnerships coming to light in the last several months across the globe: In […]
Reason to Celebrate
Properties including Popeye and Garfield have recently signed deals for epiphany figurines to be sold in France. Announcements such as these serve as a reminder of regional licensing opportunities that may exist for products and services tied to local cultures and traditions. Epiphany figurines, also known as epiphany charms or fèves, are small, hand-painted porcelain […]
Measuring Success in Decades
Last month, Popeye Magazine, a Japanese men’s fashion periodical published by Magazine House under license from King Features, celebrated its 40th anniversary. The milestone serves as a reminder that, despite all the focus these days on short-term collaborations and limited editions, there is still a place for traditional, long-lasting licensing partnerships. Other examples include: Elizabeth […]
Peddling Pedals
As bike culture grows around the globe, especially in urban areas, licensing in the bicycle category is expanding outside of its historical boundaries. The U.K. market over the last year or so has served as the epicenter for several deals illustrating how bike-related licensing can stretch beyond conventional bike-licensing boundaries. For instance: Bike-culture brands are […]
Designer Collaborations Down Under
Like designers all over the world, Australian fashion labels are collaborating with global character properties for limited editions and/or capsule collections. In the last six months, several such deals have been announced, crossing a variety of categories: Apparel. Leroy Nguyen launched a capsule collection of five items, from sweat tops to dresses, featuring Hello Kitty, […]
A Shave and a Haircut
Licensed products have been slowly growing as a presence in the men’s shaving and grooming industry over the past four to five years, although they still represent a small slice of the business. Examples are diverse, ranging from entertainment/character properties (such as Popeye and Turner Classic Movies, both with Razor MD) to celebrities (Carmelo Anthony […]