Tag Archives | Fortnite

Playing Games

Many entertainment/character licensors have had difficulty extending their properties into branded video games successfully. But they increasingly need to be in the video game space, since that is where their fans, of all ages, spend a lot of their time. One way to achieve this goal without as much risk is to integrate their properties […]

Continue Reading

Game Play

Three leading toy companies recently signed renewals of existing licensing deals tied to mainstream video game properties, or otherwise expanded their current assortments. This is a reminder of how the toy-licensing landscape has changed over time from almost entirely TV- and film-based to an environment where video games, one of today’s major leisure-time activities, play […]

Continue Reading

An Extra Scary Halloween

Halloween, coming up this Saturday, is naturally forcing consumers, marketers, and retailers to adapt their approach for the COVID era. How will that impact sales of Halloween-related products? The National Retail Federation predicts overall spending for the holiday will fall 8%, from $8.8 billion in 2019 to $8 billion this year, although those who do […]

Continue Reading