Stylists generally work behind the scenes to help celebrities look their best on the screen or the red carpet. But, backed by social media, TV appearances, books, and more, many stylists’ personal fame has grown. And as a result, they have been increasingly featured front and center in the world of fashion collaborations. Some examples […]
Tag Archives | Disney
Lighting The Winter Nights
By Karen Raugust on December 22, 2025 in Character/Entertainment, Experiential licensing, Holiday, Licensing
Winter light displays in Japan, of which there are many, are festive events meant as destinations to bring people together in the dark winter months and to put forth an aura of hope and magic. The practice began in a big way in the 1990s. The peak time period each year occurs during the Christmas […]
Drone On
Drone shows have become a fast-growing experiential category for licensors looking for new ways to engage consumers and promote their properties and initiatives. Not only are drone shows appealing to fans as a relatively new type of experience in their own right, but they are also gaining popularity as an alternative to fireworks, which are […]
Starting the Semester in Fashion
As another school year begins, the Nikes and Adidas of the world are releasing fresh new items as part of their new and ongoing deals for collegiate sportswear and related merchandise. At the same time, streetwear and other fashion labels outside the realm of traditional collegiate licensing are increasingly pairing with universities for new fashion-forward […]
Rubbing Shoulders with Plush Greatness
By Karen Raugust on September 4, 2025 in Accessories, Character/Entertainment, Licensing, Toys/Games
An article last week in The New York Times detailed how Disney theme parks’ adult superfans are embracing shoulder plush of Disney characters as their go-to accessory during their visit. The product was introduced in 2018 with a Baby Groot version, according to the article, and there will be 45 different versions across all the company’s […]
Keeping Tabs on Streamer Strategies
This summer has brought an abundance of news on the streaming front, with implications for owners of entertainment, sports, celebrity, and other property types looking for ways to get their IPs in front of TV viewers: Revenue growth. Several leading entertainment companies called out the revenue increases for their streaming businesses in their recent financial […]
Characters in the Pit
Characters from TV, films, and gaming have increasingly been linked with racing—a high-profile sector within the licensing business these days—for promotional initiatives that, in some cases, include merchandise. Auto racing has been seeing growing interest from younger fans in recent years, and these collaborations serve to both take advantage of that fact and further the […]
New Spins On Ancient Artisanal Crafts
By Karen Raugust on March 24, 2025 in Cultural, Design and content themes, DIY/Maker, International, Licensing
The popularity of Japanese culture—anime and manga, kawaii characters, videogames, baseball players, and streetwear brands, to name a few examples—has been expanding globally for years. Lately, a growing number of collaborations involving these IPs, and western IPs as well, have started to integrate nods to traditional Japanese handcrafts and arts in their designs. Most of […]
Say It With (Plush) Flowers
By Karen Raugust on February 13, 2025 in Character/Entertainment, Gifts/Novelties, Holiday, Licensing
Plush bouquets are an increasingly popular gift for Valentine’s Day—as well as for Mother’s Day and other gift-giving occasions—and character/entertainment licensing plays a role in the sector. The product consists of plush figures assembled in a plush wrapper, like a bouquet. Some of the plush items are specially designed to combine character likenesses with flower […]
Stop & Shop These Licensed Collections
Licensed foods have become an everyday sight in supermarket aisles around the world. A number of deals announced in the past 12 months show the growing importance of supermarkets as partners for exclusive licensed collaborations in non-foods categories as well, especially home goods, gift/stationery, and décor: Aldi paired with Disney last month to introduce a […]