Archive | Health/beauty

Behind the Makeup

Celebrity makeup artists and hair stylists have been extending their names into cosmetics and other beauty products in a big way since at least the mid-1990s, well before social media and reality TV made them recognizable to a broad swath of consumers. The trend continues today, as several announcements in the last six to nine […]

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A Shave and a Haircut

Licensed products have been slowly growing as a presence in the men’s shaving and grooming industry over the past four to five years, although they still represent a small slice of the business. Examples are diverse, ranging from entertainment/character properties (such as Popeye and Turner Classic Movies, both with Razor MD) to celebrities (Carmelo Anthony […]

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More Sunscreen on the Horizon

A number of properties have entered the sunscreen category this year, and they are a diverse lot. For example: • Mandalay Bay resort and casino partnered with PakLab for a line of suncare products under the Bay Soleil brand. • eOne and Cancer Council Australia teamed for a line of Peppa Pig sunscreens that launched […]

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Adding a Little Color

Licensed fragrances have been struggling of late, with sales for many lines falling faster than expected in a landscape widely considered oversaturated. The number of nail polish collaborations, so common over the past couple of years, has fallen off a bit as well, as that technique has become old hat. Color cosmetics, on the other […]

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