Archive | Demographic groups

Girl-Power Properties Proliferate

Girl power continues to be a strong theme among entertainment/character properties for all ages, with new examples still entering the market and a number of ongoing initiatives performing well at retail. The trend takes a number of forms: Properties with casts featuring multiple female lead characters, such as Genius Brands’ SpacePop. Properties with female characters […]

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Focus on the Hispanic Market

Over the last year, licensors have continued to launch licensing programs meant to appeal to Hispanic consumers. Increasingly, these programs view the Hispanic market as one strong component of a broader audience, rather than as a standalone focus. Some of the properties are expanding into the U.S. market from a Latin American base. Chivas Guadalajara, […]

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