Archive | Demographic groups

Retailers Proud to Celebrate Pride

The number of retailers in the U.S., Canada, and U.K. offering limited-edition merchandise collections timed to Pride events—held mostly in June in North America and across the summer months in Britain—has been growing each year. Some of 2018’s participants include: Bloomingdale’s, which teamed with t-shirt maker Native Son on a Pride-themed capsule collection designed by […]

Continue Reading

Honing in on the Hispanic Market, Part 2

Just two weeks ago (“Honing in on the Hispanic Market,” May 17, 2018), we noted the slow and steady rise of licensing initiatives intended to appeal to Hispanic consumers in the U.S. Last week’s Licensing Expo confirmed this trend, with more exhibited properties than ever having this population in mind: Entertainment and publishing. One Entertainment, […]

Continue Reading

Honing In On The Hispanic Market

Licensors and licensees continue to develop product initiatives meant to appeal to U.S. Hispanic consumers: In April, Masked Republic introduced a website, LuchaCentral.com, with Asteri Networks as a hub for news and content about Mexican masked wrestling. In addition to curated and original news, an event calendar, profiles of the luchadors (wrestlers), and a social […]

Continue Reading

Gender-Blind Basics

Licensing deals involving unisex lines of apparel, which are designed in such a way that they fit and appeal to both genders, have been on the rise for some time, and the trend seems to be accelerating. Agreements typically focus on t-shirts, sweatshirts, jackets, and other basic items, although they can extend beyond that. Some […]

Continue Reading

Keeping the Faith

The perceived viability of faith-based (e.g., Christian-themed) properties for licensing tends to rise and fall cyclically. Recent announcements suggest that inspirational licensing programs may be on an upswing as we enter 2018: Last month, Sony Pictures Consumer Products debuted a range of holiday merchandise tied to its animated feature film The Star, representing the studio’s […]

Continue Reading

Subscription Crates for Kids

The entertainment/character-driven portion of the subscription box industry to date has been dominated by so-called “geek-and-gamer” properties—videogames, sci-fi, fantasy, horror, comic books, anime, adult-focused animation, and the like—with end users skewing toward male teens and adults. A number of kawaii-themed boxes also exist and tend to appeal to women. While there is some spillover attraction […]

Continue Reading

Girl-Power Properties Proliferate

Girl power continues to be a strong theme among entertainment/character properties for all ages, with new examples still entering the market and a number of ongoing initiatives performing well at retail. The trend takes a number of forms: Properties with casts featuring multiple female lead characters, such as Genius Brands’ SpacePop. Properties with female characters […]

Continue Reading

Focus on the Hispanic Market

Over the last year, licensors have continued to launch licensing programs meant to appeal to Hispanic consumers. Increasingly, these programs view the Hispanic market as one strong component of a broader audience, rather than as a standalone focus. Some of the properties are expanding into the U.S. market from a Latin American base. Chivas Guadalajara, […]

Continue Reading