As STEM education has gained traction in schools and at home, there has been a parallel rise in interest and availability of toys and children’s products that teach science, technology, engineering, and math, with science and engineering leading the way. This trend has resulted in an incremental increase in the presence of licensed media and […]
Archive | Corporate brands
No Rest for Mattress Licensors
Mattress brands are increasingly establishing or expanding outbound licensing programs and signing agents to assist them in those ventures. These properties collectively represent a growing niche within the corporate and trademark brand-extension sector. Just within the last year: Serta signed Delta Children for a line of nursery cribs, mattresses, and furniture. Simmons, which already has […]
At Work and At Play
Camouflage patterns and workwear brands—both associated with a rugged, outdoorsy positioning—are a good match, as a number of recent licensing deals attest: • In October of 2014, Realtree Camo and Wrangler Workwear came together for a work shirt featuring accents in Realtree’s Xtra Camo design. The shirt is meant to be rugged enough for work […]
Regional Restaurants’ Recipe For Success Includes Licensing
It seems as if there could not possibly be enough supermarket shelf space for all the restaurant-branded (and often licensed) foods and beverages already on the market or in the works. Yet the list of restaurant chains launching or expanding brand-extension licensing programs continues to lengthen. Naturally, given the crowded marketplace, the newer names appearing […]
Batteries and Bandwidth
Much of the buzz at the Consumer Electronics Show this week, at least from a licensing perspective, has been about wearables such as fitness trackers and smartwatches, which are starting to emerge as opportunities for property owners. Brands ranging from Montblanc and Under Armour to Guess? and Swarovski are touting their new wearable devices (some […]
Clean Sweep
Licensing deals focusing on household cleaning are on the rise, with recent examples taking several forms: Celebrity-branded cleaning products. Interior designer and TV personality Jennifer Adams and Fizzion developed a Whole House Cleaning Solution that encompasses a range of home cleaning products. Meanwhile, Martha Stewart and Hain Celestial launched Martha Stewart Clean, a line of […]