Archive | Character/Entertainment

Drink Up

Themed pop-up bars and clubs represent an up-and-coming form of experiential initiative. Recent examples include both enterprises that are officially licensed or otherwise tied to a licensed entertainment property and those that are unofficially inspired by licensed IP: The Plaza Hotel in New York oversaw a rebranding of The Rose Club, its noted jazz venue, […]

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Designs on Pop Culture

Collaborations pairing fashion brands and entertainment/character properties tend to involve design labels that are fresh and cutting-edge and/or appeal to younger consumers. Think streetwear brands, emerging global design stars, or fast-fashion retailers. Recently, however, some very well established designers are increasingly participating in this strategy, creating collections tied to TV shows, video games, comic strips, […]

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A Horrifying Licensing Opportunity

Halloween costumes have long been a key licensing category, especially for entertainment/character properties. Halloween makeup kits have also been on the rise of late, sold by not only Halloween costume companies but increasingly by theatrical makeup marketers and suppliers of replica armor, swords, and other realistic costume supplies. Products range from packages for casual trick-or-treaters […]

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The Experience Economy

As entertainment licensors create experiential extensions of their properties, such as theme park attractions, stage plays, and exhibitions, it is standard practice to create merchandise dedicated to the special event, to be sold at the venue as well as in the licensor’s and sometimes the licensee’s proprietary online and retail channels. For the biggest licensors, […]

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Turning the Channel

News came to light this summer that three key players in kids’ animation are leaving the original production business, although they will remain active as distributors or licensing specialists: Amazon is moving away from investing in original children’s programming in favor of shows for family and young adult audiences. It will continue to acquire licensed […]

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