A handful of recent film releases, most based on underlying properties with major licensing programs backing them, have been in the news lately for the in-theater behaviors of some of their fans. These audience members sing at key times, yell out dialog, throw things at the screen, or otherwise interact with the film, often spurred […]
Tag Archives | Taylor Swift
The Peak Celebrity Era
Taylor Swift has had an outsized influence on pop culture and commerce in 2023 and 2024, putting her mark on music sales, NFL ratings, sales of official and unofficial merchandise, and more. While Swift is an anomaly in the breadth and depth of her current dominance, her situation nevertheless makes an interesting case study on […]
Quality Time
While consumers are divided on many issues, one thing on which almost all can agree is that they expect their licensed products to have a level of quality commensurate with the price. Lately, several marketers have been dealing with fan blowback—magnified on social media—because their products or plans, at least according to some of their […]
Rocking Sustainability
A wide range of licensors have begun incorporating sustainable elements into their licensed products and collaborative collections—or are at least considering doing so—especially when it comes to fashion. Musicians represent one of the groups with a relatively long track record in this segment and, like other IP owners, their focus on sustainability has been on […]
Album Appreciation
It has become the norm over the past decade for musicians to put forth merchandise collections tied to specific albums, tours, and songs, not just for concert tour merchandising at the venue but for sale through retail channels as well. These ventures have proliferated over the years and can take a number of forms, many […]
Rock ‘n’ Role-Playing
The bond between musicians and gaming is growing stronger as more pop, metal, and country acts are associating their names with interactive games, mobile and otherwise, in the casual, adventure, role-playing, casino slot, and other genres. Musicians are not usually associated with any kind of storyline or other premise that lends itself to gaming, aside […]