Archive | Gaming

Singers Take a Chance On Slots

Licensors of all sorts continue to try their luck in the slots category, with musicians being a particularly vibrant property type in this arena. Musical acts typically enter the category in one (or more) of the following ways: Branded games for casinos. Madonna and her agent Epic Rights licensed Aristocrat for a line of casino […]

Continue Reading

Going Virtual

Property owners have been licensing virtual reality applications since at least 2015, with activities intensifying in 2016 as the major high-end VR headsets were released. The number of deals seems to be proliferating quickly this year as more licensors become interested in and comfortable with the technology and as more consumers are able to experience […]

Continue Reading

Brands Enter the E-Sports Arena

Last year, Jinx—a company perhaps best known for its Minecraft apparel—announced that it would create clothing and accessories specifically for e-sports players and fans under the Jinx Pro brand, including licensed products tied to teams such as Team Liquid and Echo Fox. It is one of a growing, but still small, group of manufacturers acquiring […]

Continue Reading

On Sports and E-Sports

Licensing deals in the e-sports arena remain fairly limited, both in number and in scope. But e-sports—a term that refers to professional competitive video gaming—continues to progress commercially, likely setting the stage for more and bigger licensing agreements down the line. One recent development of note is that traditional pro sports organizations are increasingly supporting […]

Continue Reading

Rock ‘n’ Role-Playing

The bond between musicians and gaming is growing stronger as more pop, metal, and country acts are associating their names with interactive games, mobile and otherwise, in the casual, adventure, role-playing, casino slot, and other genres. Musicians are not usually associated with any kind of storyline or other premise that lends itself to gaming, aside […]

Continue Reading