Afternoon teas got their start in the mid-19th century and have become a classic British custom, popular both with visitors, as a unique experience to remember from their trip, and with some local U.K. residents, as an occasional indulgence. The practice is also established in other countries, especially in Asia. Licensed versions of these experiences […]
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Resale Circles Back
When the pandemic first hit, many observers thought retailers’ resale initiatives, which offer quality second-hand and slightly imperfect apparel and home goods at a deeply discounted price and had been on the rise prior to the lockdown, would be placed on hold for safety reasons. Consumers, they thought, would potentially be concerned about the merchandise […]
From Recommendations to Retail
Digital-native lifestyle content platforms for millennial women are powerful influencers of consumer behavior, through trend coverage and especially product recommendations on their web and social channels. They are also cultivating their own presence in the world of licensing, collaboration, and brand extension, as illustrated by a raft of recent deals: Glossier, a beauty brand that […]
Model Citizens
Fashion models have inspired licensing and merchandising programs going back at least to Twiggy in the 1960s. Since then, social media, reality television, and other modes of publicity have come to the fore. As a result, today’s consumers not only know more models’ names and faces, but are also familiar with their likes, dislikes, hobbies, […]
Licensors Eye Ethnic Fashion
More and more designers, and some character licensors, are including apparel and accessories specific to particular ethnicities or religions among their roster of products. These items include the likes of saris and salwar kameez worn by Indian women; hijabs, abayas, and burkas for Muslims; and kimonos and yukatas for Japanese women and girls. Designers have […]