Character-centric altcasts of pro sports events have become regular occurrences over the past five years, with three of the four of the biggest U.S. pro sports leagues; studios including Disney, Nickelodeon, and Warner Bros.; and networks including ESPN, TNT, and CBS all involved. These alternative viewing feeds are real-time simulcasts of pro sports games in […]
Tag Archives | Nickelodeon
A Higher Profile for Hanukkah at Retail
As Hanukkah began last evening (December 18, 2022), it seems like a logical time to look at the increased focus on Hanukkah products at retail this year, with expanded merchandise arrays at retailers from Target to Michaels. The trend includes a number of collaborations—although these remain relatively rare overall—often involving designers: Judaica Standard Time, a […]
Bringing the Beats to Kids’ TV
A handful of classic rappers have made forays into the children’s entertainment and content arena, and sometimes into related licensed products, in the past year or so: Darryl McDaniels of Run DMC partnered with Nickelodeon and Paramount Global last November in a wide-ranging deal in which McDaniels lends his voice to the new Noggin series […]
Flipping the Script
Film and TV properties, like other forms of IP, have been getting into the NFT space in a big way. Now a handful of new deals have turned things around by taking NFT-origin properties and developing them for traditional TV or films: Actress Reese Witherspoon’s production company, Hello Sunshine, partnered with the NFT collective World […]
Characters Help Kids Relax for the Vax
Demand for most of the COVID-specific licensed products that came on the market early in the pandemic—masks, hand sanitizer, distancing signage, and the like—has declined, even as the crisis continues to drag on. And there have been few new COVID-driven licensing deals forged of late. That said, new developments in the ever-changing COVID landscape offer […]
Potty Time
By Karen Raugust on June 25, 2020 in Character/Entertainment, Demographic groups, Design and content themes, Licensing
Among the new Daniel Tiger products announced earlier this month by Fred Rogers Productions and 9 Story Brands was a 3-in-1 potty-training aid from Fisher-Price. The product is a potty chair featuring a removable seat that fits on a full-sized toilet and a fold-down lid that becomes a step stool, along with activated sound effects […]
Lending a Helping Hand
Many companies active in the global licensing and consumer products business are doing what they can to support medical professionals and consumers during the COVID-19 crisis. In addition to being the right thing to do, their efforts help keep some of their workers employed, utilize existing capacity and already-purchased materials, and give them a positive […]
A Need for More Space
Last summer, a number of licensors and their licensees created space-inspired products, promotions, and entertainment productions to capitalize on the high profile of the 50th anniversary of Apollo 11 and the first steps on the moon in July. Some were tied to the Apollo space program and some to other space-related properties and/or themes. While […]
Advances in E-Sports Licensing
A number of trends in recent months have been moving the e-sports industry, including the licensing component, forward: Big sports licensees are doing deals. It was not that long ago that the first mainstream sports licensees joined e-sports specialists in doing deals with teams, leagues, and players. Since then, the floodgates seem to be opening. […]
Space Age
Saturday is the 50th anniversary of Neil Armstrong’s first steps on the moon during the Apollo 11 mission. In the days and weeks leading up to the milestone, licensors, retailers, and licensees have been announcing space-themed content, promotions, and products, especially in the realms of entertainment, toys, and fashion. The initiatives, most of which incorporate […]