Tag Archives | Kohl’s

Here Come the Bridal Designers

High-end bridal designers who got their start specializing in wedding dresses, and remain well known for their creations in this space, have been expanding their licensing activity recently. Some are poised to get into licensing and collaboration in a significant way for the first time, while others are adding to a long list of existing […]

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From Recommendations to Retail

Digital-native lifestyle content platforms for millennial women are powerful influencers of consumer behavior, through trend coverage and especially product recommendations on their web and social channels. They are also cultivating their own presence in the world of licensing, collaboration, and brand extension, as illustrated by a raft of recent deals: Glossier, a beauty brand that […]

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Adaptive Products: An Unexplored Opportunity

Companies with ties to licensing are increasingly creating products for consumers with special needs, an underserved population. This customer segment encompasses everyone from children with autism to people of all ages with conditions such as Parkinson’s disease or multiple sclerosis, to seniors who have trouble getting dressed due to dementia or physical ailments. Some of […]

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Data-Driven Decision-Making

Licensing has become more data-driven over time, as the tools used to analyze sales and other information at a granular level improve, giving licensors and licensees insights into what is working and not working and enhancing the ability to tweak strategies quickly. Licensing executives have also increasingly been enhancing sales history with other more forward-looking […]

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Protests and Politics

Pockets of the global licensing business are facing significant financial impacts due to political fights, trade spats, and social protests around the world. Unlike cases where companies take a stand on a political issue and prepare to face the expected backlash, these are situations that have nothing to do with any individual company’s actions. But […]

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Extended-size Expansions

Activity in the historically underdeveloped “plus-size” sector of the fashion industry has been growing and evolving over the past five years. This fall, the interest is as intense as ever, with a number of retailers and brands enhancing their assortments of extended-size apparel. Many of the new initiatives represent add-ons to existing ranges rather than […]

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Toy Story

As we approach the all-important fourth-quarter selling season for toys, it seems like a good time to take a look at what has been happening in the industry since Toys ‘R’ Us closed the last of its U.S. stores in June of this year, after declaring bankruptcy in September 2017: Other retailers are trying to […]

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Shopping for New Retail Strategies

Retail chains continue to experiment with different business models as they deal with ongoing challenges. Some recent ventures illustrate the variety of strategies being tested: Partnerships with etailers. Lord & Taylor is launching a presence on Walmart’s website starting in spring 2018, referring to the initiative as its online flagship store. The deal brings the […]

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