The fashion industry has been slowly putting more focus on consumers with disabilities since the mid-2010s, when it began picking up the pace of adaptive apparel releases. The technique has been flourishing in the last 18 months, as the business has seen several launches of adaptive clothing lines from retailers and brands, not to mention […]
Tag Archives | Kim Kardashian
A Bundle of Energy Drinks
Celebrities—especially those known primarily as social media influencers—are increasingly hitting the energy drinks, both in their personal lives and through licensing deals, or other forms of partnership, with energy drink companies. Most of the collaborative products tend to be limited-edition, co-branded flavors rather than long-term lines. And some of the pairings take the form of […]
Celebrating Summer with Celebrity Swimwear
The swimwear category has been a hot one for celebrity collaboration over the past couple of years, with new collections from actresses, models, athletes, musicians, and more. Some of the forays into the category are extensions of existing activewear or shapewear lines, while others are standalone efforts. A few examples from this summer: Demi Moore […]
Celebrities As Licensees
Celebrities are well known to be active property owners, extending their personal and brand names in a variety of ways. One of those is to launch their own companies to market their products, in lieu of signing licensees, which gives them more control over their signature or branded merchandise. And, as they become product marketers […]
Taking Shape
Fashion designers, artists, and especially celebrities have been entering the shapewear category at a slightly accelerated pace of late. Sales in the segment as a whole dropped significantly early in the pandemic, but have returned to near-2019 levels as of the end of 2021, according to players in the market. In North America, sales were […]
Sitting Pretty in the Pandemic
Almost since the beginning of the lockdown, pundits have been saying that demand for cosmetics would likely decline, as most of consumers’ time has been spent at home and, even as society re-opens to a degree, mask-wearing hides much of the face. This prediction has come true in many cases, as a large number of […]
Culture Clash
The NBA has been facing some significant challenges in the Chinese market since Houston Rockets general manager Daryl Morey dipped his toes into the political situation between Hong Kong and mainland China by tweeting support for the Hong Kong protesters. The situation serves as an example of the ramifications of being perceived as culturally or […]
Scent of a (Famous) Woman
Much has been written about the decline of celebrity fragrances over the past few years. But there are exceptions to the rule, and a number of high-profile personalities have recently expanded their licensed scent programs: Ariana Grande is releasing “Cloud,” the newest in her line of fragrances with Luxe Brands. She introduced her first perfume […]
Sponsorship, Storytelling, and Self-Expression
Two trends have emerged on the emoji-related licensing front. First, IP owners with sponsored emoji sets are starting to launch outbound licensing programs based on their unique designs. Second, emoji-based properties are extending into children’s publishing as they try to build story and characterization to supplement their inherent value as symbols of self-expression. Sponsored emojis […]