Summer is here, and so are announcements of summer-specific licensed and collaborative products for use at the beach or pool (or in the back yard). These represent an evergreen category, with new offerings across an increasingly varied range of properties coming to light each year. But the IPs that make the most sense are those […]
Tag Archives | Hot Wheels
E-Bike Partnerships Accelerate
The e-bike market is growing at a fast pace, propelled in large part by consumer and corporate interest in sustainability. Fortune Business Analysis, as reported by Inside EVs, estimates that the global market will increase from $37.47 billion in 2022 to an expected $43.32 billion in 2023, translating to annual growth of 15.61%. By 2030, […]
A Home for the Holidays
Gingerbread kits are a perennial category for the holidays each year. Most of the products feature pre-baked cookie pieces in the proper sizes and shapes, as well as frosting, candies for decoration, accessories such as paper character figures, and everything else needed to make a finished gingerbread house or other structure for display. A variety […]
More Visibility for Disability
By Karen Raugust on March 16, 2020 in Character/Entertainment, Demographic groups, Licensing, Toys/Games
Over the past several years there has been a focus on diversity and inclusion of all types in advertising, content, and consumer products. The introduction of characters with physical and mental disabilities has been a recent manifestation of this trend, with more and more examples in the toy and children’s entertainment industries, especially in the […]
Code Ed: Characters Teach Computer Programming
Computer coding has been a theme of several recent deals marrying licensed entertainment/character properties with educational digital content focused on basic programming skills. Since November 2015: Disney and Lucasfilm partnered with Code.org for a Star Wars tutorial that educates kids on writing code; Code.org has previously worked with Disney on similar programs involving Frozen and […]