Tag Archives | Hot Wheels

A Home for the Holidays

Gingerbread kits are a perennial category for the holidays each year. Most of the products feature pre-baked cookie pieces in the proper sizes and shapes, as well as frosting, candies for decoration, accessories such as paper character figures, and everything else needed to make a finished gingerbread house or other structure for display. A variety […]

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More Visibility for Disability

Over the past several years there has been a focus on diversity and inclusion of all types in advertising, content, and consumer products. The introduction of characters with physical and mental disabilities has been a recent manifestation of this trend, with more and more examples in the toy and children’s entertainment industries, especially in the […]

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Code Ed: Characters Teach Computer Programming

Computer coding has been a theme of several recent deals marrying licensed entertainment/character properties with educational digital content focused on basic programming skills. Since November 2015: Disney and Lucasfilm partnered with Code.org for a Star Wars tutorial that educates kids on writing code; Code.org has previously worked with Disney on similar programs involving Frozen and […]

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