Read-alouds of licensed books have become key components of the YouTube channels operated by owners of kids’ character and entertainment properties. The read-aloud genre, which consists of video productions depicting children, celebrities, or other narrators reading published books, one per episode, saw a boost during the pandemic lockdowns and has continued to thrive. The experience […]
Tag Archives | Dr. Seuss Enterprises
Casting Children’s Characters In Podcasts
The market for podcasts featuring children’s favorite characters in original audio storytelling continues to grow. Just this year, IP owners in the children’s entertainment space—including some of the biggest names—have launched new productions: Disney jumped into the original children’s podcast market for the first time with Forces of Nature, a 12-episode Frozen podcast released during […]
Celebrities As Licensees
Celebrities are well known to be active property owners, extending their personal and brand names in a variety of ways. One of those is to launch their own companies to market their products, in lieu of signing licensees, which gives them more control over their signature or branded merchandise. And, as they become product marketers […]
School’s Out
By Karen Raugust on May 4, 2020 in Branding/marketing, Collegiate, COVID-19, Experiential licensing, Licensing
While the spread of the COVID-19 virus has created a long list of challenges and uncertainties for the licensing community, it has also given rise to some untapped opportunities for properties that are a good fit and can capitalize in a way that makes sense. One is to help fill the void for high school […]
Animal Attractions
By Karen Raugust on March 2, 2020 in Character/Entertainment, Experiential licensing, Licensing, Pet products
A handful of licensors are looking to the pet industry for new experiential opportunities. The moves make sense: Consumers’ love of and willingness to spend on their pets is well documented. And there is plenty of white space to fill in the experiential pet sector, which is relatively new territory for licensed properties. Some examples: […]
Flipping for Pancakes
By Karen Raugust on December 6, 2018 in Character/Entertainment, Food/Beverage, Licensing, Promotion
Licensors are looking beyond yogurt shops, donut bakeries, and hamburger chains for character and entertainment tie-in partners in the QSR and restaurant world. Pancake houses seem to be a preferred destination in 2018: Universal Partnerships & Licensing, Illumination, and Dr. Seuss Enterprises paired with IHOP for Grinch-themed pancakes, French toast, omelets, and hot chocolate to […]
Holiday Cheer
With Black Friday coming up next week, it seems like a good time to take a look at what’s up with some of the key Christmas-themed licenses whose annual prime time is just beginning. These evergreen properties expand their reach each year, increasingly extending well beyond traditional holiday-centric categories. A few recent examples: • Universal […]
Pet Projects
Three years ago it seemed as if licensing in the crowded pet products industry had matured beyond novelty goods. Many of the deals forged at that time created a true point of difference in the marketplace. They ranged from Greenberry’s Animal Planet line, focused on waste collection and disposal; to PetSmart’s National Geographic assortment, centering […]