Licensed beers have represented a growth area within the food and beverage sector over the last year or two, with properties that have dabbled in the category ranging from apparel brands (e.g. Carhartt) to musicians (Grateful Dead). A particularly active niche of late has consisted of beers tied to entertainment properties. This is especially true […]
Timeless Appeal
At one time, many pundits were predicting that the growing ubiquity of the smartphone—which many consumers use as their primary means of telling time these days—would mean the demise of the wristwatch. But a flurry of deals over the last year or so shows that traditional watches remain a robust area for licensing: Fashion brand […]