Tag Archives | Spirit Halloween

Adaptive Products: An Unexplored Opportunity

Companies with ties to licensing are increasingly creating products for consumers with special needs, an underserved population. This customer segment encompasses everyone from children with autism to people of all ages with conditions such as Parkinson’s disease or multiple sclerosis, to seniors who have trouble getting dressed due to dementia or physical ailments. Some of […]

Continue Reading

Comfort TV

Some very wholesome TV shows from the past have spurred merchandise programs in recent years, and their efforts continue to expand. Modern consumers likely gravitate to these brands in large part due to their nostalgic appeal, but also, at least to a degree, because they serve as an antidote to today’s digitally driven, politically charged, […]

Continue Reading

Cosplay Beyond the Cons

Cosplay—dressing up as a favorite anime, videogame, television, or book character, in a self-created and realistic costume, and interacting with others doing the same—has been a big and growing hobby for several years. More recently, the popular avocation has moved beyond the borders of the numerous comic book and pop culture conventions and into the […]

Continue Reading

Fright Night

If you live in a country that celebrates Halloween, especially the U.S., there will probably be a superhero at your door tonight. The top Halloween costumes each year—whether licensed or DIY—tend to reflect current social and pop culture trends. And according to this year’s crop of consumer surveys focusing on Halloween shopping in the U.S. […]

Continue Reading