Tag Archives | Sesame Workshop

Licensing for the Greater Good

Since we last covered non-profit groups’ growing presence in the licensing business, in August 2022, the emphasis on integrating charitable components into licensing initiatives of all stripes has continued. Licensors and licensees are taking a number of approaches to working with charities as one means of demonstrating to consumers that they are making a positive […]

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On-Screen Representation

Children’s entertainment properties, particularly television series, are increasingly including characters with visible disabilities—that is, they use wheelchairs, leg braces, or crutches—as part of the main friend group portrayed on screen. They are shown living their everyday lives and participating fully in the group’s activities, modeling inclusion and normalizing disabilities for young viewers. Some examples: MixMups […]

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Linking Licensing and Learning

Teachers and parents continue to be concerned about learning loss and the deepening academic struggles many children have faced since the start of the pandemic. That has likely been one factor driving several licensors and licensees that are active in entertainment/character licensing to forge new deals in the education arena. Licensing of educational products is […]

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The Doctor Is In

In February of this year, Eastman Kodak licensed Dealmed, a medical supply manufacturer and distributor, for a line of Kodak-branded infrared thermometers. The products, which allow for accurate, non-contact temperature readings, are available in the U.S. and South American markets. Thermometers are likely to remain in demand post-pandemic. Not only are they perennially necessary for […]

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Listen Up

Children’s podcasts have been popping up for a while now, including a few based on licensed IP. Almost a third of parents (32%) say they are very or somewhat likely to purchase a subscription to a paid podcast service for their child, according to a survey conducted by Morning Consult in November. Half of children […]

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Licensing Insights from CES 2021

Licensed products did not have a particularly high profile at the first-ever all-virtual Consumer Electronics Show, held last week. But several speakers offered interesting news and insights related to the licensing business. Most of these tidbits were related not to consumer products, but to apparel: The WNBA saw a 350% increase in merchandise sales last […]

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Lending a Helping Hand

Many companies active in the global licensing and consumer products business are doing what they can to support medical professionals and consumers during the COVID-19 crisis. In addition to being the right thing to do, their efforts help keep some of their workers employed, utilize existing capacity and already-purchased materials, and give them a positive […]

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More Visibility for Disability

Over the past several years there has been a focus on diversity and inclusion of all types in advertising, content, and consumer products. The introduction of characters with physical and mental disabilities has been a recent manifestation of this trend, with more and more examples in the toy and children’s entertainment industries, especially in the […]

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The People’s Choice

Licensees, and some licensors, turn to crowdfunding as a way to raise awareness for new products among their most loyal fans, test new products and features, and/or generate funding for new initiatives. Most recent campaigns have taken one of the following directions: • Using crowdfunding as an ongoing strategy for launching new products under an […]

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Continuing Education

Alliances between owners of licensed properties and providers of educational curriculum can take many forms. They involve a diverse roster of property types and can target the whole spectrum of age groups, as these recent deals attest: Sesame Workshop licensed McGraw-Hill Education to use its Sesame Street characters in a free version of MHE’s Wonders […]

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