Many companies active in the global licensing and consumer products business are doing what they can to support medical professionals and consumers during the COVID-19 crisis. In addition to being the right thing to do, their efforts help keep some of their workers employed, utilize existing capacity and already-purchased materials, and give them a positive […]
Tag Archives | Sesame Workshop
More Visibility for Disability
By Karen Raugust on March 16, 2020 in Character/Entertainment, Demographic groups, Licensing, Toys/Games
Over the past several years there has been a focus on diversity and inclusion of all types in advertising, content, and consumer products. The introduction of characters with physical and mental disabilities has been a recent manifestation of this trend, with more and more examples in the toy and children’s entertainment industries, especially in the […]
The People’s Choice
Licensees, and some licensors, turn to crowdfunding as a way to raise awareness for new products among their most loyal fans, test new products and features, and/or generate funding for new initiatives. Most recent campaigns have taken one of the following directions: • Using crowdfunding as an ongoing strategy for launching new products under an […]
Continuing Education
Alliances between owners of licensed properties and providers of educational curriculum can take many forms. They involve a diverse roster of property types and can target the whole spectrum of age groups, as these recent deals attest: Sesame Workshop licensed McGraw-Hill Education to use its Sesame Street characters in a free version of MHE’s Wonders […]
Generating Interest With Gen Y
Millennials—consumers ranging in age from 19 to 35 as of 2016—have become a holy grail for marketers of all kinds these days. This is thanks in part to the group’s sheer size; at more than 75 million strong, Generation Y now outnumbers baby boomers in the U.S. In addition, millennial parents are the conduit for […]