Tag Archives | Martha Stewart

Creature Comforts

CBD product introductions are proliferating, and the pet industry remains a strong opportunity for licensed properties. These two facts—along with a love of animals and support for CBD in general—have led a number of celebrities to announce deals for CBD-infused pet products: • Willie Nelson. Nelson has long been associated with cannabis (under the Willie’s […]

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From the Comfort of the Couch

Among all the news of exclusive licensing and collaboration deals involving retailers and etailers of all stripes, it can sometimes be forgotten that home shopping networks—or multichannel retailers, as they are sometimes known—continue to be important venues for many properties. These platforms, like bricks-and-mortar chains and pure e-commerce channels, often serve as exclusive distribution partners, […]

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Affordable for Anyone

A number of celebrities have launched fashion collections over the past two years—especially in the latter half of 2018—that are firmly focused on affordability: Comedian Amy Schumer and stylist and costume designer Leesa Evans launched Le Cloud Collection with Saks Off Fifth in December. Some of the proceeds will go to Community Partners’ STYLEFUND project. […]

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Moveable Feasts

After a bit of a lull in activity, March 2018 has brought a number of new ventures involving licensed properties and meal kits: Marley Kitchen, a brand launched by the Bob Marley estate, paired with meal-delivery company Chef’d for a co-branded collection of Caribbean-inspired meals based on recipes provided by members of the family (three […]

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A Burst of Exclusive Bricks-and-Mortar Business

On Tuesday of this week (July 11) came news of four separate retail-exclusive product lines (three introductions and one expansion) that collectively illustrate, in microcosm, the breadth of this still-vibrant business model. Each of the four announcements covers a different retail channel, property type, and product sector: Toca Boca is introducing its first-ever consumer products […]

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Clean and Pristine

Corporate brand extension historically has been the primary form of licensing when it comes to household-cleaning products in spray, powder, or liquid form (e.g., laundry detergents, stain removers, window and multi-surface sprays, carpet and upholstery cleaners, and the like). Home Care Industries, for example, offers a Febreze line of formulas for deep-cleaning carpet machines, as […]

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Reflections on Retail Exclusives

The continuing importance of retail exclusives involving licensed properties—particularly celebrities and designers—is evident in stores of all types this holiday season. Outside of the entertainment realm, the licensed products most likely to be granted significant space at the front of the store or in other high-traffic areas, or to be featured in a window display […]

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Heading to the Office

Direct-to-retail licensing agreements and exclusive distribution deals in the office supply channel have popped up sporadically for many years, with properties from TV financial expert Jean Schatzky to interior designer Christopher Lowell among those entering the market. But the incidence of such deals is slowly on the rise. This year, Martha Stewart renewed and expanded […]

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