Tag Archives | Lululemon

Standing in Someone Else’s Shoes

As retailers continue to increase brand-extension activity based on their proprietary IP—through licensing or other models—footwear has, not surprisingly, become a key category of interest for retail chains in the fashion and lifestyle spaces. Sometimes the licensed or collaborative shoes are sold primarily in the licensors’ own stores, but they often find distribution opportunities in […]

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Raising the Barre

The news this week that ballet dancer Tiler Peck is pairing with sportswear label Stateside for a capsule collection is a reminder of the handful of ballet dancers who have entered into merchandise collaborations over the past few years. Now is an ideal time, as ballet-inspired fashion, sometimes dubbed “balletcore,” has been on trend since […]

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Hitting the Beach

It’s summer, and that means fashion collaborations focused on sand and surf. Some of the clothing brands that have tied in with surf-related properties for beach apparel and accessories collections this year include: Wrangler, which launched a collaboration last month with Billabong. The assortment consists of a range of summer and back-to-school items for young […]

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Eco-Friendly Fungus

On this Earth Day 2021, it seems like a good time to take a look at the rising popularity of mushrooms as a focal point of sustainability initiatives. Mushrooms and mycelium, the vegetative branching filaments (akin to a root system) of a fungus, are viable not only as eco-friendly food ingredients but as materials to […]

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Student Unions

A handful of collaborations this past summer involving schools of fashion served as a reminder that working with student designers can be a good way to infuse fresh looks into products tied to established properties or brands: In August, the Girl Scouts of the USA paired with three design students from the Fashion Institute of […]

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Supporting Self-Care

Self-care is an approach to wellness in which consumers purposefully take time to foster a positive mental, physical, and emotional state. It is a way to de-stress from a busy life, reduce anxiety, improve mood, avoid health-care issues, and ultimately enhance happiness and productivity. Practitioners stress that it is not a selfish lifestyle; rather, it […]

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Stretching Out

Several recent activewear collaborations have involved specialist brands noted for their expertise in yoga, dance, fitness, and bodywear pairing with celebrities and designers: Gaiam signed actress Jessica Biel for the latter’s first capsule collection. Products include leggings and tops, as well as capris and jackets, in neutral colors. Distribution is through retailers and etailers including […]

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Shopping for New Retail Strategies

Retail chains continue to experiment with different business models as they deal with ongoing challenges. Some recent ventures illustrate the variety of strategies being tested: Partnerships with etailers. Lord & Taylor is launching a presence on Walmart’s website starting in spring 2018, referring to the initiative as its online flagship store. The deal brings the […]

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From Dresses To Drapes

For fashion labels, the home goods category is a natural—albeit sometimes challenging—area of interest for brand extension. Recent deals involve a range of demographics and price points, as well as a mix of retailers and manufacturers serving as licensees: Lululemon teamed with PBTeen for an exclusive capsule collection of home goods tied to Lululemon’s athletic […]

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A Burst of Exclusive Bricks-and-Mortar Business

On Tuesday of this week (July 11) came news of four separate retail-exclusive product lines (three introductions and one expansion) that collectively illustrate, in microcosm, the breadth of this still-vibrant business model. Each of the four announcements covers a different retail channel, property type, and product sector: Toca Boca is introducing its first-ever consumer products […]

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