Tag Archives | Kathy Ireland

The ABCs of CBD

The licensing community’s interest in cannabis remains strong, but the emphasis of late has moved from products containing tetrahydrocannabinol (THC) to items containing cannabidiol (CBD). Both offer many of the same benefits, according to proponents, such as their ability to alleviate anxiety, ease pain, and reduce seizures. The primary difference is that THC, the main […]

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Expect the Unexpected

A handful of deals announced this fall have put licensed properties into new and unexpected places: Kathy Ireland licensed Gander Group for a line of products sold exclusively through casinos in North America. The merchandise includes a range of home goods (indoor and outdoor), including kitchen accessories under the Chef Andre Sunday Dinner Presented by […]

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Clean and Pristine

Corporate brand extension historically has been the primary form of licensing when it comes to household-cleaning products in spray, powder, or liquid form (e.g., laundry detergents, stain removers, window and multi-surface sprays, carpet and upholstery cleaners, and the like). Home Care Industries, for example, offers a Febreze line of formulas for deep-cleaning carpet machines, as […]

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