Tag Archives | Firefly Brand Management

An Appetite for Regional Restaurants

Restaurant properties have been among the most active in the corporate licensing space of late, as they partner for brand extensions, lifestyle collaborations, and novelty items for fans. For the most part, these are national (or international) chains with multiple locations and a high profile among mainstream consumers. Occasionally over the years, however, local or […]

Continue Reading

Sketches and Scribbles

Last week, Firefly Brand Management announced that it had signed on to represent professional doodler Todd Goldman for licensing representation. That follows on the heels of Striker Entertainment being retained by the Doodle Boy. It turns out that a long list of professional doodle artists from around the world promote their hand-drawn patterns and characters […]

Continue Reading

Comfort TV

Some very wholesome TV shows from the past have spurred merchandise programs in recent years, and their efforts continue to expand. Modern consumers likely gravitate to these brands in large part due to their nostalgic appeal, but also, at least to a degree, because they serve as an antidote to today’s digitally driven, politically charged, […]

Continue Reading

Honing in on the Hispanic Market, Part 2

Just two weeks ago (“Honing in on the Hispanic Market,” May 17, 2018), we noted the slow and steady rise of licensing initiatives intended to appeal to Hispanic consumers in the U.S. Last week’s Licensing Expo confirmed this trend, with more exhibited properties than ever having this population in mind: Entertainment and publishing. One Entertainment, […]

Continue Reading