Luxury outerwear collaborations have been multiplying for several years now. Some of the examples, mostly limited editions, that were introduced this fall for the winter 2024 season have included:
- Skate brand Palace pairing with outdoors label Berghaus for an outerwear and casual apparel capsule influenced by 1990s fashion. The marriage between the two British companies yielded items such as a version of Berghaus’s Tempest technical jacket, zip fleece jackets, ear warmer caps, and graphic t-shirts. The items were available at Palace stores and Dover Street Market in the U.K., U.S., and Asia.
- Luxury streetwear brand Supreme introducing its latest of many collaborations with outerwear label and VF Outdoor division The North Face, this time featuring illustrations from artist Raymond Pettibon. Products in the launch included down jackets, waterproof nylon jackets, down-filled hoodies, jersey tops, and beanies. The North Face also debuted a second capsule with Japanese label Comme des Garçons featuring six pieces, including jackets and hats as well as t-shirts and fleece, and a first collection with artist Yinka Ilori for colorful rain, fleece, and puffer jackets, along with sweatshirts. The North Face is a frequent collaborator with fashion labels, especially in the luxury and streetwear spaces.
- Jony Ive, an industrial designer known for his many years creating the look of Apple’s flagship products, and his brand LoveFrom, pairing with Moncler for a collection of functional gender-neutral base-layer jackets, parkas, ponchos, and field jackets. The products feature elements such as magnetized buttons, customized fabrics, and one-piece cuts from very wide fabric bolts to eliminate seams. Garment boxes and bags were also designed specifically for the collection.
- Danish design label Ganni’s and British label Barbour’s latest partnership, a nine-piece collection of wet-weather outerwear including styles such as anoraks and trench coats, as well as accessories such as tote bags and scarves. The designs merged the two brands, for example incorporating the leopard prints for which Ganni is known and Barbour’s tartan plaid. The two labels touted their shared history of craftsmanship. Meanwhile, Barbour also paired with New York menswear brand Noah, another past partner, for a collection of 1980s-style coats, along with bags and scarves, in materials such as wool and cotton canvas. The color palette was dominated by blacks, browns, and grays.
- Wacko Maria, a Japanese label known for its music and art influences and statement graphics, joining with Nango, a Japanese maker of rugged down jackets, sleeping bags, and outdoor apparel. The collection included two types of puffer jackets, one a version of a classic Wacko Maria design and the other in five different versions featuring two-toned leopard prints, velvet, and fur. Also offered were accessories like fleece gloves and neck warmers.
- Luxury brand ROKH, headed by Korean-born designer Rok Hwang, who made his name at Céline, collaborating with GU for a 22-piece collection. It encompassed a variety of jacket and coat styles, knits for layering, accessories such as scarves and faux fur bags, and footwear. This was the first time the two brands had worked together. Japanese-headquartered retail chain GU is a sibling brand to Uniqlo.
The global luxury outerwear market in general has been growing steadily over the last several years, according to a variety of researchers. And collaborations with street, skate, and other luxury labels have represented an increasingly important component of that growth.
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