Archive | Music

Guitar Slingers

For decades, musical instruments have been a leading area of interest for licensing-savvy musicians, attracting well-known instrumentalists and music industry types such as Eric Clapton, Carlos Santana, and Randy Jackson, to name just a tiny fraction. They have signed licensees for signature guitars, or whatever their instrument may be, as well as accessories such as […]

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Where There’s Smoke

Snoop Dogg’s newly revealed line of marijuana flowers, concentrates, and cannabis-infused chocolate bars and gummies, marketed under the Leafs By Snoop brand and manufactured by Beyond Broadway, is the latest in a string of musician-branded, pot-related products introduced or announced in the last year or so. Others include: The Bob Marley estate’s Marley Natural brand […]

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The Rise of the Athleisure Class

The emergence and growth of the “athleisure” category within the women’s fashion industry—consisting of clothing that is appropriate for everything from working out to running errands to casual social outings—has been a well-documented trend over the past couple of years. And licensing has had a role in several of the highest-profile launches, especially within the […]

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A Little Bit Country

The proliferation of singers launching and expanding consumer products efforts continues, and country music acts are no exception. But country crooners sometimes take a different path than is typical for performers in other genres. While a large percentage of musicians focus on apparel and accessories, for instance, recent country deals in this category have been […]

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Music Labels Tune In To Licensing

Licensing programs tied to music labels—as opposed to the musicians on their rosters—have been on the rise over the last year. In April of 2014, Def Jam Enterprises, the 30-year-old label founded by Russell Simmons, signed IMG Licensing and UniWorld Group, a marketing firm, to represent it in seeking licensing and marketing opportunities. The label […]

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