One of the most notable new wrinkles at last week’s Licensing Expo in Las Vegas was the presence of the major streaming platforms, with YouTube, AwesomenessTV, and Amazon Studios all first-time exhibitors. They were talking to attendees about the potential for financing and distributing content, as well as providing a showcase for the licensors of […]
Archive | Content
A Marriage of Product and Content
Several ventures launched within the past year are testing the potential of licensing to tie together content and merchandise in the hopes of spurring more sales of both: Johnson Publishing debuted a digital store for its Ebony and Jet brands. The shop allows customers to purchase content (including streaming and downloadable audio, video, music, and […]
Photo-Bombing Made Simple
Taking selfies has become a big part of life for many smartphone owners. So it is no surprise that licensors have been forging content deals to insert their properties into users’ self-portraits. Apps that allow characters or celebrities to “photo bomb” their fans’ selfies are marketed by a variety of licensees. Some examples: SocialIn signed […]
Fake Languages, Real Licensed Content
By Karen Raugust on March 19, 2015 in Character/Entertainment, Content, Education, Licensing, Publishing
A handful of entertainment properties, especially in the sci fi and fantasy genres, feature well-developed languages used by characters from alien planets or fictional cultures. These languages sometimes make their way into content-based licensed products such as books and language-learning courses. A recent example occurred when HBO partnered with Living Languages last summer for Living […]
Wearables: Think Content, Not Just Devices
Most of the emphasis in the growing fitness tracker category, when it comes to licensing, has been on branding the devices. Fashion-related labels (such as Tory Burch and Swarovski) have brought a dash of design to the technology, while athletic brands (such as Skechers and Bally Total Fitness) have lent an element of performance, to […]