Shapewear brands vary in their collaborative activity, with the category overall being a comparatively infrequent player in licensing and other forms of partnership. But there have been some pairings of note this year and last that demonstrate the viability of brand alliances in the sector. Some are traditional-style collaborations, while others veer more toward the promotional end of the spectrum:
- The Kim Kardashian-led Skims brand is the most active in the shapewear space when it comes to collaborations. This month, Skims paired with Roberto Cavalli to create a swimwear collection featuring three of the bold prints for which the Cavalli label is known across several of Skims’ best-selling sculpted swim styles. The brand also partnered in December 2024 with The North Face for a line of cold-weather shapewear and other winterwear, which generated $5.4 million in media exposure within 48 hours of the launch, according to Launchmetrics. In November 2024, it partnered with Dolce & Gabbana for styles including push-up bras, bralettes, bustiers, multiple styles of tank tops, boxers, bodysuits, thongs, long-sleeved shirts, cargo pants, corsets, camis, and dresses, with many of them featuring D&G’s signature leopard-print fabrics. Most prominently, the shapewear brand paired with Nike in February 2025 for a NikeSkims collection of apparel and footwear made from Skims’ sculpting fabrics. The first products were supposed to debut in spring 2025, but the collection has been delayed, according to an announcement last week, due to design and production issues; the first offerings are currently expected later in 2025, with an expansion in 2026.
- Popilush, known for its wide range of apparel with built-in shapewear, partnered with reality star and entrepreneur Angela Simmons for a limited-edition Popilush x Angela collection this month. The initial two-piece, leopard-print capsule includes a mesh detachable-strap corset top and a mesh tummy-control strap-adjustible slip dress, with more drops expected in the future. Simmons, the daughter of Rev Run of Run-DMC, is best known for appearing in Run’s House and Daddy’s Girls on MTV and as the co-founder, with her sister, of the dance sneaker brand Pastry.
- Spanx paired with L’Enchanteur in January 2025 for a line of sculpted statement jewelry pieces customized to accessorize Spanx’s new shapewear-infused denim line, SPANXsculpt ReDefine. The pieces included a belt-loop chain, belt-loop clasp, and oversized safety pin, along with a collection of 10 mix-and-match charms with meaning to the two partners, including crossed legs inspired by Spanx’s original packaging, keys, masks, zodiac symbols, gemstones in Spanx Red, and a “booty.” Meanwhile, in June of last year, Spanx partnered with the new professional sports league, League One Volleyball (LOVB) for a sponsorship deal that makes Spanx an official outfitter for off-court events, among other promotional elements.
- Yitty is a shapewear brand itself created through a collaboration between singer-rapper Lizzo and Fabletics that launched in 2022. Last August, it introduced a brand ambassadorship, with an element of curation, with singer and actress Chloë Bailey, who performs as Chloë. Chloë, who was already a Yitty customer, appeared in commercials promoting her favorite items from the 14-piece Yitty Nearly Naked collection, consisting of garments that can be worn internally or externally. Her selections included a bralette, high-waist brief, high-waist shorts, bra, bodysuit, and dress.
- Sola, founded by model, actress, TV presenter, and pageant winner Kylie Verzosa in February 2024, paired with L’Oréal Paris in June 2024 to bring a new color, Sand, and bring back a formerly limited-edition color, Milk, to its shapewear line. The pairing was in conjunction with L’Oréal’s “Nude Attitude” ad campaign for its Infallible Matte Lipsticks. The colors were available in three of the company’s sculpted styles: the classic, strapless, and mid-thigh bodysuits. All were available in the Philippines market, where Sola is based.
For more information about past partnerships and other initiatives in the shapewear category, mostly involving celebrities, see our post “Taking Shape,” from April 2022.
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