Archive | Business models

A Meditation on Mergers & Acquisitions

Last month came news that Learfield and its competitor IMG College were in late negotiations to merge. If the plans go through, this move would bring together the two major agents in the collegiate licensing business, not to mention their vast sponsorship and multimedia operations, marking a big change for the collegiate licensing business. It […]

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Agents of Change

Three leading licensing agencies, all handling a variety of property types but best known for their corporate trademark licensing activities, have debuted new consulting businesses this year: Seltzer Licensing Group added a proprietary suite of services—brand analytics and valuation, brand strategy assessment and development, market and retail entry strategy, and strategic alliance growth plans—under The […]

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A Burst of Exclusive Bricks-and-Mortar Business

On Tuesday of this week (July 11) came news of four separate retail-exclusive product lines (three introductions and one expansion) that collectively illustrate, in microcosm, the breadth of this still-vibrant business model. Each of the four announcements covers a different retail channel, property type, and product sector: Toca Boca is introducing its first-ever consumer products […]

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Taking a Stake

The incidence of property owners taking an ownership stake in a manufacturer’s company as part of a licensing agreement—while not unheard of in the past—has been on the rise over the past couple of years. This activity has been particularly notable of late in the sports licensing sector. Back in 2015, the NHL took an […]

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Bankrolling Brand Extension

At the end of last month, Iconix Brand Group reported that it was selling The Sharper Image to ThreeSixty Group. The announcement offers a good opportunity to take a look at the recent activities of the major investment companies that have become such a strong presence in licensing, especially in the fashion, luxury, corporate brand, […]

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