Luxury outerwear collaborations have been multiplying for several years now. Some of the examples, mostly limited editions, that were introduced this fall for the winter 2024 season have included: Skate brand Palace pairing with outdoors label Berghaus for an outerwear and casual apparel capsule influenced by 1990s fashion. The marriage between the two British companies […]
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A Matter of Pride
By Karen Raugust on June 17, 2024 in Branding/marketing, Diversity/Inclusion, Licensing, Politics/social movements
The significant consumer backlash suffered by companies such as Target, Bud Light, Disney, Starbucks, the L.A. Dodgers, and others for their Pride promotions in 2023 has led some key companies to reduce their public support of Pride Month in 2024, or avoid acknowledging the moment altogether. For example: Target is cutting back on its Pride […]
The Rise of Anti-COVID Soft Goods
Since April, when it started to become evident that the coronavirus would likely stay around for a while, technology companies, fabric suppliers, and research institutions, as well as soft goods brands, began introducing anti-viral fabrics to repel SARS-CoV-2—the virus that causes COVID-19—for use in apparel and home textiles. Anti-viral, anti-microbial, and anti-fungal fabrics have been […]