Auto racing has been a notable inspiration in the fashion industry for the last two and a half years, with experts crediting the launch of Ferrari’s first full fashion collection in June 2021 with jumpstarting the current popularity of the look. The trend has also been driven by the fact that sports influences in general, […]
Tag Archives | NASCAR
Picking Up the Pace
The governing bodies that oversee professional racing across a variety of vehicles and types, along with other racing-related properties, have been active on the consumer products front since the beginning of 2022. Many have signed new licensing deals (especially in gaming, toys, and collectibles), extended existing agreements, launched new product lines, retained new agents, and/or […]
Face Time
Face stickers are a form of social expression and a niche category that offers opportunities for licensing. Many products from the leading marketers in this space have a particular purpose, as these examples indicate: Face Lace creates fashion-forward stickers for dramatic looks that go beyond what can be done with color cosmetics, mascara, and eye […]
Tokens of Gratitude
By Karen Raugust on May 21, 2020 in Branding/marketing, COVID-19, Design and content themes, Licensing
In the last few weeks, a handful of licensors and licensees have launched marketing campaigns and/or product lines built around thanking the medical professionals and other essential workers who have been risking their health to care for the sick or fill the population’s basic needs during the COVID-19 crisis. While a number of companies involved […]
Competing for Fan Loyalty During Hard Times
By Karen Raugust on May 14, 2020 in Branding/marketing, Business models, COVID-19, Licensing, Sports
One segment of the licensing business where the shutdown of live events has had a significant impact is sports. The cancellation of sports seasons and events has removed their core reason for being, creating financial hardship for many and lessening the urge to purchase licensed merchandise, both in the short term and very possibly for […]
In the Background
Since the coronavirus lockdown began, usage of video chat and teleconferencing apps has grown significantly as employees and consumers around the world utilize them to participate in virtual meetings, cocktail parties, trivia contests, and Easter and Passover celebrations. Zoom in particular has hit the mainstream in a big way, reporting a 151% increase in daily […]