The vast majority of licensing and collaboration agreements in the pet products industry, of which there have been many over the past decade involving all manner of IPs, have been focused on non-foods products such as leashes, apparel, beds, and the like. Pet food deals have been much less common, in large part because of […]
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Protein Powders To Satisfy A Sweet Tooth
Marketers of protein powders have been expanding their flavor assortments, especially on the sweet side of the spectrum, with SKUs such as chocolate lava cake, cookies and cream, blueberry cobbler, and banana nut bread proliferating in response to consumer demand. Small wonder that licensed brands connected to candy, cereal, cookies, donuts, soft drinks, and similar […]
April Fool’s Day: PR or Peril?
Many consumer products marketers and IP owners were back with April Fool’s Day pranks in 2021, after a break last year due to the pandemic still being in its early weeks. Some examples of the trickery on April 1 last week were tied to current events, as when Wildbrain’s Teletubbies announced their own NFT, the […]
Celebrities Crave QSR Tie-Ins
For quick-service restaurants, the past six months have represented somewhat of a golden age of celebrity tie-ins, as more and more athletes, musicians, influencers, and gamers have entered into promotional partnerships with fast food restaurants. Each initiative is unique, with some skewing toward the endorsement end of the spectrum, some being meal-centric, and others highlighting […]
Contemplating Kombucha
Brands of kombucha, a fermented, sweetened black or green tea, have been increasingly active as partners for collaboration, with a focus on limited-edition products, over the past three years. A pairing of the River Cottage cooking brand and Equinox Kombucha, announced in July, is one of the most recent examples. Alliances to date have featured […]
Where’s the Beef?
Plant-based meat alternatives that serve as substitutes for hamburgers or chicken have hit the mainstream in a big way in the last month or two, with the Impossible and Beyond brands being at the forefront. These are plant-based alternatives to meat, which emulate the taste and feel of the real thing, as opposed to the […]
First Signs of Fall
The introduction of pumpkin spice-influenced products in restaurant chains, consumer packaged goods, and pop culture—a signal that summer is turning to autumn—begins earlier every year, with sightings as soon as mid-August. Naturally, licensed products and collaborations are in the mix. Some of the strategies for pumpkin spice-related initiatives include: Focusing on flavor. McDonald’s and Kraft […]