The strength of the romance category in the publishing industry has led to several outbound licensing programs of late (as we have covered here and here). These include examples that have crossed into mainstream distribution, such as Rebecca Yarros’ Empyrean series, as well as many more specialist programs targeting bookish readers mostly through e-commerce and […]
Tag Archives | Disney Princess
Welcome to the Dollhouse
Two trends that are driving many licensing and collaboration initiatives across categories of late—nostalgia and collectibility—are propelling the collectible doll market and creating opportunities for partnerships. Global retail sales of collectible dolls, including both vintage and new examples sold on the secondary and primary markets, are expected to increase at a compound annual growth rate […]
Happy Galentine’s Day
Today is Galentine’s Day, a celebration invented by Amy Poehler’s fictional Leslie Knope in season two of the TV series Parks and Recreation, which some marketers and consumers have started observing in real life. It takes place each year on the day before Valentine’s Day and is all about celebrating female friendship. Some of the […]
Mooncakes Rising
Mooncakes are baked goods traditionally eaten during China’s Mid-Autumn Festival, which celebrates the moon and the fall harvest and is one of the most important Chinese festivals each year. Traditionally, mooncakes are round, two to four inches in diameter and up to two inches deep, with a filling commonly made of red bean or lotus […]
Pretty as a Picture
The love affair between (mostly) classic characters and adult-focused cosmetics, lip care, and nail care products continues to intensify. More properties and more marketers—often of the niche variety—are entering into relationships to produce limited-edition beauty collections. Some recent pairings: • The latest collaboration for Hello Kitty, licensed by Sanrio, is The Crème Shop’s October 2018 […]
An Education In A Box
Amazon’s launch of its STEM Toy Club earlier this year is the latest in a long list of educational subscription box services to come on the market over the past few years. Many of the leading names in this space, such as Kiwi Crate, Green Kids Crafts, and Little Passports, rarely, if ever, feature licensed […]