Summer is here, and so are announcements of summer-specific licensed and collaborative products for use at the beach or pool (or in the back yard). These represent an evergreen category, with new offerings across an increasingly varied range of properties coming to light each year. But the IPs that make the most sense are those […]
Tag Archives | Bob Marley
Spicing Up Food and Beverage Licensing
Spice and seasoning brands historically have played a relatively small part on the large and still growing food-and-beverage licensing stage, with some long-time exceptions (such as McCormick’s Old Bay brand). More recently, however, a growing number of players in this space have entered the field as licensors and/or licensees, some of them very actively. In […]
Football Kits Hit the Right Notes
Musicans and football (soccer) organizations have come together in the past for a variety of commercial ventures. In some cases, singers and bands have offered clubs the rights to their songs, while in others the partners have jointly created one-of-a-kind kits for use on the field and for sale to fans. When it comes to […]
Eco-Friendly Fungus
On this Earth Day 2021, it seems like a good time to take a look at the rising popularity of mushrooms as a focal point of sustainability initiatives. Mushrooms and mycelium, the vegetative branching filaments (akin to a root system) of a fungus, are viable not only as eco-friendly food ingredients but as materials to […]
The ABCs of CBD
The licensing community’s interest in cannabis remains strong, but the emphasis of late has moved from products containing tetrahydrocannabinol (THC) to items containing cannabidiol (CBD). Both offer many of the same benefits, according to proponents, such as their ability to alleviate anxiety, ease pain, and reduce seizures. The primary difference is that THC, the main […]