Bakery chains from Asia—especially South Korea and Taiwan—are quickly expanding on a global scale, including in the U.S. Their combination of Asian and western (typically French) baked delicacies, made on-site daily, along with a range of hand-crafted beverages, appeals to the global Asian diaspora as well as a wide spectrum of western consumers. These shops […]
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The Value and Variety of VTubers
By Karen Raugust on June 22, 2023 in Celebrity, Character/Entertainment, Content, Digital, International, Licensing
Consumer interest in VTubers (“virtual YouTubers”)—which got their start in Japan in the mid-2010s—has expanded significantly since the start of the pandemic, both in these digital influencers’ country of origin and abroad. VTubers are anonymous creators who use motion-capture and other technologies to create an animated avatar, usually anime-like in style, that does everything a […]
Game Play
Three leading toy companies recently signed renewals of existing licensing deals tied to mainstream video game properties, or otherwise expanded their current assortments. This is a reminder of how the toy-licensing landscape has changed over time from almost entirely TV- and film-based to an environment where video games, one of today’s major leisure-time activities, play […]