Tag Archives | YouTube

Music and Merch

There has always been a strong connection between music and merchandise, but the relationship between the two is intensifying and broadening of late. Musicians continue to look for ways to strengthen their revenue streams from licensed products to help compensate for the album sales that used to be their bread and butter but have plummeted. […]

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Online Properties, Offline Products

Original entertainment series distributed on streaming platforms, rather than on traditional television, have quickly gained traction as viable licensing opportunities. The first licensed products for these sorts of IP, which began to emerge in the world of licensing nearly two years ago, tend to be toys and/or books. Some examples: Jim Henson Productions’ Word Party, […]

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