IPs tied to romance books are expanding their footprint in the licensing business. Licensees and retailers, particularly bookstores, have been asking for merchandise to reach these books’ loyal and large fan bases. New partners for romance properties include a growing list of traditional licensing-business manufacturers and retailers, in addition to marketers of “bookish” merchandise. The […]
Tag Archives | Youtooz
Rubbing Shoulders with Plush Greatness
By Karen Raugust on September 4, 2025 in Accessories, Character/Entertainment, Licensing, Toys/Games
An article last week in The New York Times detailed how Disney theme parks’ adult superfans are embracing shoulder plush of Disney characters as their go-to accessory during their visit. The product was introduced in 2018 with a Baby Groot version, according to the article, and there will be 45 different versions across all the company’s […]
Are NFTs The Cat’s Meow?
By Karen Raugust on June 6, 2022 in Collectibles, Content, Design and content themes, Digital, Licensing
In the early days of social media memes and YouTube, cat videos were one of the first categories of content to go mainstream. The same phenomenon seems to be happening to a certain extent with NFTs, as the number of cat-related NFT collections is large and expanding, and several have broken through as success stories. […]