Kids’ properties often lend their names to healthy snacks, although the practice tends to rise and fall cyclically. This year seems to be an active period for such pairings—some long-term, some short-term and promotional—with a number of properties and a number of different product types involved. Nearly all of these products are veggie- and fruit-forward, […]
Tag Archives | Wildbrain
A Sense of Direction
Last month, the Stanley Kubrick Film Archives and its global licensing agent Caroline Mickler announced that Surge Licensing would represent six of the director’s films for consumer products activities in North America. The movies include A Clockwork Orange, which celebrates its 50th anniversary in 2022, The Shining, Full Metal Jacket, 2001: A Space Odyssey, Eyes […]
Classics Changing Hands
Over the last couple of days, news has come to light about the oversight of three significant entertainment franchises changing or expected to change hands. The three situations, each of which is unique in its specifics, involve merchandising as well as other rights, and the goal, at least in part, is to refresh and rejuvenate […]
Preschool Pop Stars
The children’s audio sector has been expanding as parents look for engaging alternatives for their kids that do not involve a screen, and as more and more audio-centric projects have proven popular with young listeners. In addition to podcasts and dedicated audio devices and content, children’s music albums have also been on the rise, especially […]
Pride Collections for All
By Karen Raugust on May 24, 2021 in Demographic groups, Design and content themes, Diversity/Inclusion, Licensing, Politics/social movements
As we approach Pride Month, companies on the long and still-growing list of marketers celebrating LGBTQ+ Pride each June have been releasing their plans for this year. As always, these include a variety of typically rainbow-hued lifestyle collections for adults, with a focus on accessories, beauty, footwear, and especially apparel. One new wrinkle that has […]
A Need for More Space
Last summer, a number of licensors and their licensees created space-inspired products, promotions, and entertainment productions to capitalize on the high profile of the 50th anniversary of Apollo 11 and the first steps on the moon in July. Some were tied to the Apollo space program and some to other space-related properties and/or themes. While […]