Tag Archives | Tommy Bahama

Celebrating Shared History

Collaboration partners across categories come together for a variety of reasons. One driver for the creation of collaborative collections that has been gradually gaining steam has been the partners’ shared history and/or geography: Red Wing Boot’s collaboration with Indian Motorcycle, marking the former’s first foray into motorcycle boots, played on the companies’ shared history. Both […]

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Fashion x Fashion Collaboration

When it comes to lifestyle collaborations involving licensed properties, much of the attention is directed toward celebrity, character/entertainment, and sports brands that pair with fashion labels. But one of the most active areas of collaboration consists of partnerships between two different labels within the fashion industry. Among the examples introduced or announced in the last […]

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Fine Fashion for Fans

Opportunities for manufacturers to enter the sports licensing business, at least when it comes to the four major pro leagues and many of the larger collegiate licensors, have declined over the years. Although their licensee lists remain lengthy, Major League Baseball, the National Football League, the National Basketball Association, the National Hockey League, and leading […]

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More Sunscreen on the Horizon

A number of properties have entered the sunscreen category this year, and they are a diverse lot. For example: • Mandalay Bay resort and casino partnered with PakLab for a line of suncare products under the Bay Soleil brand. • eOne and Cancer Council Australia teamed for a line of Peppa Pig sunscreens that launched […]

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