The global plantain chip market is expected to expand at a compound annual growth rate of 5.51% from 2025 to 2032, after an increase of 5.27% in 2025, according to Research and Markets. The increase is driven by two main factors. First, the chips are a good fit with rising consumer demand for better-for-you snacks. […]
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Protein Powder Deals Bear Fruit
Protein powders have been a very active category for licensing of late. While a variety of properties are represented, from celebrities and characters to sports IPs and videogames, food-related brands have dominated the sector. And most have been of the sweet sort, encompassing candy, cookies, cereal, restaurant offerings like pancakes and fountain drinks, and more. […]
Opening the Book on European Literary IP
Many literary properties with European roots rank among the top licensed character IPs globally, but they have historically had a difficult time gaining a footing in the U.S. market, remaining niche brands even after decades of attempts to broaden their publishing and licensing efforts. Recently, however, there are signs that a handful of these classic […]
Fresh Produce Tie-Ins Bear Fruit
Marriages of licensed characters and fresh produce have come up regularly over the years, but the sector has been as active this year as any time in recent memory. The deals have taken a variety of forms, from branded packaging to promotional initiatives, and have involved a number of different types of partners, from restaurants […]
Planes, Trains, and Automobiles
Car, motorcycle, and consumer truck brands represent one of the most significant areas of corporate licensing in terms of sales levels, with almost all mainstream brands having established programs in place. Other vehicle-related trademarks—from boat, train, and airplane brands to camper and commercial tractor-trailer labels—are in the mix as well. A handful of recent agency […]
A Toast to Beer-Branded Foods
Hard liquor labels tend to get most of the attention when it comes to the extension of alcohol trademarks into food categories. Examples include brands of cognac (Courvoisier licensed into truffles), bourbon (Jim Beam into potato chips), and liqueur (Bailey’s into bakery goods). But some of the big names in beer have also been increasingly […]
Going for the Win
Deals announced in summer and fall 2019 illustrate some of the key current trends in the sports licensing business: Rising activity around women’s sports. The English Netball League, a 90-plus-year-old women’s sports entity, signed a deal with British retailer Oasis for a range of apparel, with players Ama Agbze, Eboni Usoro-Brown, and Jade Clarke appearing […]
As Simple as Black and White
A black-and-white color palette—expressed in patterns, prints, or blocking—remains a top choice for designers in home furnishings, streetwear, hair accessories, and other sectors. Licensors and their licensees have been taking note of this trend in a variety of ways over the past year or more as they develop style guides and products: Many of Disney’s […]
Flipping for Pancakes
By Karen Raugust on December 6, 2018 in Character/Entertainment, Food/Beverage, Licensing, Promotion
Licensors are looking beyond yogurt shops, donut bakeries, and hamburger chains for character and entertainment tie-in partners in the QSR and restaurant world. Pancake houses seem to be a preferred destination in 2018: Universal Partnerships & Licensing, Illumination, and Dr. Seuss Enterprises paired with IHOP for Grinch-themed pancakes, French toast, omelets, and hot chocolate to […]
Honing in on the Hispanic Market, Part 2
Just two weeks ago (“Honing in on the Hispanic Market,” May 17, 2018), we noted the slow and steady rise of licensing initiatives intended to appeal to Hispanic consumers in the U.S. Last week’s Licensing Expo confirmed this trend, with more exhibited properties than ever having this population in mind: Entertainment and publishing. One Entertainment, […]