Many consumer products marketers and IP owners were back with April Fool’s Day pranks in 2021, after a break last year due to the pandemic still being in its early weeks. Some examples of the trickery on April 1 last week were tied to current events, as when Wildbrain’s Teletubbies announced their own NFT, the […]
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Pet Projects
The pet category has long been an active one for licensing deals and collaborations in the U.S., and new agreements are still being announced regularly, despite the crowded landscape. Recently, there has been a burst of activity outside the U.S., with new partnerships coming to light in the last several months across the globe: In […]
Animal Attractions
By Karen Raugust on March 2, 2020 in Character/Entertainment, Experiential licensing, Licensing, Pet products
A handful of licensors are looking to the pet industry for new experiential opportunities. The moves make sense: Consumers’ love of and willingness to spend on their pets is well documented. And there is plenty of white space to fill in the experiential pet sector, which is relatively new territory for licensed properties. Some examples: […]
Pet Shop Purchases
In the last year, several pet products retailers have acquired (or, in some cases, been acquired by) other pet-focused companies, including e-commerce specialists, manufacturers, service providers, and competitive store chains: Regional retailer Chuck & Don’s purchased e-commerce and home delivery service Fetch (not to be confused with pet products licensee Fetch…for Pets!). Phillips Feed Service, […]
Pet Projects
Three years ago it seemed as if licensing in the crowded pet products industry had matured beyond novelty goods. Many of the deals forged at that time created a true point of difference in the marketplace. They ranged from Greenberry’s Animal Planet line, focused on waste collection and disposal; to PetSmart’s National Geographic assortment, centering […]
Musicians Are Pet Lovers, Too
Musicians have comprised one of the most active groups of licensors in recent months when it comes to licensing into pet products. Among those launching or announcing pet collections within the past year: Miranda Lambert teamed with Petmate for a brand called MuttNation Fueled by Miranda Lambert, which includes everything from bedding and apparel to […]
More Fashion Options for Your Pet
The pet products category has seen a recent bump in activity tied to celebrity-driven fashion and lifestyle brands. Notable names entering or announcing their entrance into the market over the past six months include: Ellen DeGeneres, who licensed Posh Paws for a line of pet accessories under her ED lifestyle brand, which also has deals […]