The music sector is one of most active in the licensing and collaboration field these days, with new deals announced almost daily. Initiatives are wide ranging: Ariana Grande has lent her name and likeness to a new bundle of virtual goods, as well as presenting a concert series, in Fortnite; My Chemical Romance released its […]
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Beauty Competition
The beauty segment has been one of the most active for inbound licensing and especially collaboration deals over the past several years, with the pace picking up during the pandemic. The category is seen as a prime opportunity for celebrities, classic characters, films and TV series, museums, corporate brands, and IP from virtually every other […]
Sleep Aids
More than 108 million, or about 30%, of Americans suffer from sleep deprivation, according to the Centers for Disease Control and Prevention. Several collaborative initiatives in the U.S. and U.K. over the past year have put a spotlight on the role of sleep as an important part of overall health and wellness: Eve Sleep, an […]
Earthly Delights
There have been few non-coronavirus-related publicity announcements or product launches involving licensing in the last month or so, since the lockdown began in the U.S. That changed yesterday, at least for a day, as companies with a connection to the licensing business went ahead with their merchandise and marketing plans tied to the 50th anniversary […]
North Stars
Nordic design always plays an important role in the global lifestyle landscape. Like all evergreen design themes, however, the trend waxes and wanes over time. At the moment, Nordic design and lifestyle properties—especially those hailing from Finland—certainly seem to be on the upswing, especially when it comes to licensing and collaboration: Marimekko has been putting […]