Anime and kawaii properties have become perennially popular on licensed products worldwide. For the past year, they have had a particularly high profile in the global fashion industry, with a large number of collaborations involving labels ranging from streetwear and sportswear to, most notably, luxury brands: Undercover, the label of designer Jun Takahashi, created a […]
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Celebrating the Year of the Pig
By Karen Raugust on February 4, 2019 in Demographic groups, Design and content themes, Holiday, Licensing
Tomorrow (February 5, 2019) is Chinese New Year, marking the start of the Year of the Pig on the Chinese lunar calendar. Global marketers in recent years have increasingly been embracing Chinese New Year in their January and February messaging and product releases, and that includes property owners involved in licensing and collaborations. The most […]
Western Brands and Wanghong
Chinese social media celebrities—also known as key opinion leaders (KOLs), or wanghong—are increasingly becoming involved in product collaborations. This is especially true of a large and fast-growing group of Chinese fashion and style bloggers, who have been designing limited-edition capsule collections for Western luxury brands. A handful of recent examples: Tao Liang (Mr. Bags) teamed […]