As many of the Trump Administration-dictated tariffs are set to go into effect later this week, it seems like a good time to take a macro-level look at what’s happening in the toy industry, realizing that this is a snapshot in time and that the landscape continues to evolve daily. The toy segment is one […]
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Costume Change
The costume industry is in the midst of transitioning from a historical focus on kids and Halloween to more of a year-round, all-encompassing, and all-ages business. This change is occurring due in part to an increase in adults going all-out to celebrate Halloween and to the rise of massive fandoms tied to pop-culture properties, many […]
Playing to Win
With the holiday season coming up quickly, it seems like a good time to take a look at what toy industry players are doing to position themselves for success. In the midst of a changing retail landscape, evolving leisure time habits among kids, trade and tariff concerns, and other challenges, companies involved in the production […]
Pet Projects
Three years ago it seemed as if licensing in the crowded pet products industry had matured beyond novelty goods. Many of the deals forged at that time created a true point of difference in the marketplace. They ranged from Greenberry’s Animal Planet line, focused on waste collection and disposal; to PetSmart’s National Geographic assortment, centering […]
Share and Share Alike
One way to keep a licensing program alive over time is to regularly release new characters, storylines, or art styles that licensees can use to freshen their product assortment. Increasingly, licensors are enlisting their licensees in this effort by facilitating the sharing of licensee-developed assets for new merchandise collections in other categories. NBCUniversal partnered with […]