Country music, always a strong genre in the recording and concert industry and in consumer products, has been having a moment in pop culture. Collaborations between country musicians and artists from other genres are topping the charts, as are country songs from soloists known for other styles of music. Meanwhile, country singers are increasingly breaking […]
Tag Archives | Dolly Parton
A Focus on Hearth and Home
Licensing has its cyclical ups and downs in every category, and it has been on a definite upswing over the past few years in the home goods sector. Recently, three high-profile celebrities have added their names to the list, each with extensive home goods programs or plans, with a focus on the kitchen. None has […]
Dogs Dressing Up
Several recent licensed pet lines have featured people-like clothing and accessories styles, almost making pets into “mini-mes” that mirror the fashion choices of either their owners or the property (e.g., a celebrity) on which the range is based. While pet lines typically capture the sensibility of the underlying property in their look and feel, these […]
Country Club
A trio of country singers have recently announced consumer product initiatives that are significant both in terms of the breadth of the programs and the attention they have garnered: Last week, news arrived that Blake Shelton had partnered with Land’s End for a fall and holiday collection. The assortment includes apparel for men, women, and […]
A Golden Age for the Golden Years
There was a time not long ago when it was rare to see licensing or collaboration agreements featuring celebrities aged 50-plus. When they have occurred, they have typically been geared toward consumers in the same age cohort. But things are changing. Recent partnerships have involved older celebrities who have become popular with young adult fans […]
Cooking Up Kitchen Collaborations
Most kitchen- and food-related housewares and appliance categories have experienced strong growth over the past year, thanks to consumers’ reenergized interest in cooking during the pandemic. Not surprisingly, a number of new and expanded licensed collections have come to light since the crisis began: This month, actress and talk show host Drew Barrymore and Walmart […]