The world of fragrances tied to fashion and lifestyle labels has been somewhat turbulent in the past 24 months, with a lot of changes in licensing partnerships and in licensees’ strategies for their designer portfolios. Some of the notable developments include: Fashion sport brand Lacoste signed Inter Parfums to a 15-year global agreement that begins […]
Tag Archives | Dolce & Gabbana
Designer Drinks
Celebrities of all types have been increasingly active in the alcoholic beverage space, entering into licensing agreements, short-term collaborations, and joint ventures, as well as launching their own companies, to create new brands of beer, wine, and spirits. As fashion designers have expanded their businesses well beyond couture and ready-to-wear into a broader lifestyle positioning, […]
Seeing Eye to Eye
Eyewear remains relatively unimpacted by the pandemic when it comes to the pace of deal making. (Industry players say sales declined dramatically at the beginning of the crisis before rebounding to pre-pandemic or better levels in the fall of last year, according to a report in WWD.) Several key fashion, footwear, and luxury labels have […]
Lending a Helping Hand
Many companies active in the global licensing and consumer products business are doing what they can to support medical professionals and consumers during the COVID-19 crisis. In addition to being the right thing to do, their efforts help keep some of their workers employed, utilize existing capacity and already-purchased materials, and give them a positive […]
Celebrating Shared History
Collaboration partners across categories come together for a variety of reasons. One driver for the creation of collaborative collections that has been gradually gaining steam has been the partners’ shared history and/or geography: Red Wing Boot’s collaboration with Indian Motorcycle, marking the former’s first foray into motorcycle boots, played on the companies’ shared history. Both […]
Mother-Daughter Design
The “mini-me” trend in high-end fashion—in which the design of children’s apparel, even for toddlers, emulates the look of adult pieces—goes back more than two decades. But it has been gaining traction over the past five years, driven in part by social media shots of celebrities’ and influencers’ children and their fashion-forward style choices, as […]
World Cup Couture
With the finals of the FIFA World Cup coming up this Sunday, pitting France against Croatia, it seems like a good time to look at the impact of the competition on the world of high fashion, officially licensed and otherwise. Here are some of the strategies involving fashion labels, designers, sports licensors, and retailers trying […]
Breaking New Ground
A handful of deals announced in the latter half of 2017—all focused on the food and beverage industry but involving different property types—illustrate some of the ways licensors and licensees can innovate, even in a very crowded landscape: Creating something brand new. In December, the Portland Trail Blazers paired with Brew Dr. for a special-edition […]
Regional Ties
Several recent collaborations have given rise to limited-edition products inspired primarily by the common regional roots of the two partners. In the craft beer industry, where local and limited are key tenets, Naragansett Beer teamed with Bananagrams in August for a banana-and-clove-infused Hefeweizen as part of its “Hi Neighbor” series of brews. Both companies are […]
Creative Thinking
Fashion designers are increasingly stepping outside of their traditional realms of apparel, accessories, footwear, beauty, fragrance, dinnerware, bed and bath, and home décor. Many have been testing categories such as pet products and electronic-device cases, for example. Some ventures are virtually one of a kind, as is the case with these unconventional limited editions: Karl […]